Logo
Nokia’s logo is one thing that has very important for Brand because it is one identity that reflects to everything of Nokia brand.
Logo is a main thing that everybody can see and understand what is the bran?. More importantly, it is all things of its identity that can mean about Nokia brand.
Product line
Nokia 1000 series – Ultrabasic series
The Nokia 1000 series include Nokia's most affordable phones. They are mostly targeted towards developing countries and users who do not require advanced features beyond making calls and SMS text messages, alarm clock, reminders, etc. 
Nokia E series
The Nokia Eseries is an enterprise-class series and includes business-optimized Smartphone.
Nokia Xseries
The Nokia Xseries targets a young audience with a focus on music and entertainment.
However, Nokia’s mobile phones is product line that distribute the products for customers various styles, design, and etc.
Refer:
http://en.wikipedia.org/wiki/List_of_Nokia_products#Nokia_1000_series_.E2.80.93_Ultrabasic_series
Target group:
Nokia is brand’s mobile phone that focus on target group for every age that includes target market for the Nokia mobile phone is between ages 20-40, some people who want to use something for communication, students , teenagers, and businessmen.So, you can see target group of Nokia have every level because the products of Nokia have varieties that make customers who are claimed that like target group. Exactly, Nokia’s target group is the best group to buy the products. Moreover, they are happy when they use something of the products.
Positioning :
Nokia was named the 5th Best Global Brand in 2007 and has been one of the 10 best global brands for almost a decade. So what makes Nokia Brand so valuable and what is Nokia’s value proposition? As Tam Harbert of Electronic Business magazine has put it: "If Nokia Corp. were a person, it would be young, sexy, sophisticated, hip and generally "with it"". Nokia newly released high-end phones aimed at both the consumer and business user and is showing strength in both emerging and mature markets.
Nokia has been successful in differentiating itself in the crowed and highly competitive mobile communication industry and its newly targeted battle of internet industry. Nokia emphasizes technology innovation, fun spirit, design, and ease of use to build a “trusted relationship” with customers . The brand has lived up to the vision of its “Connecting people” and “Human technology” slogan. Nokia’s strategy can be easily spotted on company’s
Nokia is one bran that is known the best global bran a long time. Moreover, Nokia is one of the ten best brands in the world for almost a decade. It is valuable bran with its qualities that include products and services. So, Nokia has been successful because of its difference and its identity in competition of mobile communication.
Branding:
Nokia is a famous brand global, it is something that some people in the world think that “Nokia Brand” is one necessary more; some people think that it is one brand that reflects to modern and progressive of earth. Fantastically, Nokia brand is provided for people or customers with conveniences because of the products of Nokia. So, branding of Nokia is one identity that indicates characteristic personality of its brand.
More importantly, Nokia brand really focus on customer relationships, it is built on importantly friendships like a trusted friend. Especially, Nokia to focus on the needs of consumers. Because every time Nokia will develop the model. Nokia is taking a look at it from the You Approach to consumers that consumers want. Before they produce meet the needs of consumers. Became Nokia's strengths in terms of a variety of products.
However, the heart of Nokia brand is building relationship with customers who are the most important person for Nokia brand.
Key Successful Factors:
Key success factors (KSFs) are important factors that influence the capability of industry. I believe those factors are some keys that is Nokia’s stance into nowadays. There are some of the important key success factors of NOKIA are given below:
Extensive Research & Development (R&D)
Nokia has factor about research & development of Nokia products across the globe. Moreover, Nokia has also established Nokia with modern technology to be the leader of communication in the word.
Production and Manufacturing Facilities
Nokia manufactures mobile has innovative technology and efficient workforce that has manufacturing facilities of mobile phones and it has total of 15 manufacturing facilities too. Nokia has achieved about components of Internet and communications sectors.
Faster Learning Curve
Nokia can achieve economies of scale by organizing all spare parts throughout the one organization, and it is importantly brand that focuses on relationships with customers.
Innovative Activities
Nokia runs R&D activities by interrelating with research institutes, universities, other companies and standard bodies globally. In addition, R&D activities have influence more on producing of its products.
Strong Distribution Network
Nokia has distribution of its company around the world. More importantly, Nokia has Southeast Asian distribution and customer support centre in Singapore. The regional customer distribution and support centre in Singapore offers superior flow of information and improved support and distribution services for Nokia’s selling partners in Malaysia, Indonesia, Singapore, Indochina, India, Sri Lanka, Thailand and Bangladesh.
Capable Workforce
Nokia’s success depends on employees who work talent more to be service on customers well. Especially, Nokia has the robust and diversified workforce with different backgrounds.
References:
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