RATIONALE

why this brand?

A different brand, a different style à being the identity of its own --- NOKIA

Around the world, I believe the brand Nokia is well known that what is its brand and its value since many people have a favorite brand with the values of being Nokia’s brand. Especially, Nokia has its identity that can build many customers with a different style from others; this is value of the bran that I view all people in the glob have loyalty in the brand according to its quality.

Nowadays, Nokia has a lot of styles and designs. Especially there are lots of models for customer’s choice that includes modern and theological. The products of Nokia are Mobile phone that now it become Tele communication market widely around the world. Surely, I believe that it is necessary for everybody currently, and has to invest more for convenience of customers. Moreover, it has high quality that can build satisfaction for customers until they impress in bran. Although Tele communication market of Nokia has competition more, it still has effective for the global customers always.

More importantly, Nokia is so valuable on the strong positioning that includes long last ting, style, design, technology, and so on. Absolutely, Nokia has standard for its products and businesses, and it will stimulate the growth of mobile services always. First of all, Nokia has given importance for relationship with customers so much as the slogan is “Connecting People” I strongly believe this is the value of brand for customers or target group in international telecommunication market.